Spirit Bear Fest Branding Identity

February 2021

The Spirit Bear is the most rare bear in the world, with at most 400 left in the wild. This subspecies of the black bear is entirely white, and they only live in the Great Bear Rainforest of British Columbia, Canada. The Spirit Bear Fest is a yearly festival that raises funds to protect the rainforest from poachers, loggers, and unethical tourism. This branding guide keeps the Spirit Bear Fest brand consistent with a comprehensive set of rules, design assets, and examples of deliverables.